In today’s episode, host Julie Hood shares some secrets to finding the WHO that your course is designed to help. She walks you through her journey to find her perfect “WHO” and some of the challenges and pitfalls she faced along the way.
LINKS MENTIONED IN THIS EPISODE
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KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You may not know your WHO right away. You just have to pick one and try it out.
Your WHO can be:
- Someone like you
- People who you help from your job
- Someone you have worked with in the past and helped
When you have found your audience, you:
- Are excited to help them
- Speak their language
- May just need to try it out!
When you have the wrong WHO:
- You aren’t excited about working with them
- You are not getting ANY traction
- You don’t know where to find them
- You aren’t getting any results!
Also as Brooke Castillo said… You MARKET to your person, but that doesn’t mean you only SELL to that person.
“Transformation doesn’t happen unless you’re willing: It’s your choice.” ~ Oprah
Do you need to transform your WHO to grow your online course business?
Sign up for my free course Is My Course Idea Any Good? here.
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.