In this episode, host Julie Hood shares exactly what a sales page (or sales letter) is and how a course creator should use it. She also shares the 5 biggest mistakes she sees course creators making when they are trying to sell their online course.
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Episode 015: Landing Page Design for Course Creators
Here are two examples for you to compare a sales page and a shopping cart page from a company called Centerpointe which sells courses and meditations to improve peoples’ lives. They have a product called “Youthful Mind”:
The Biggest Mistakes Course Creators Make on Their Sales Pages:
1. Not spending enough time on their headline.
2. Focusing on the content (also known as the features) and not enough on the benefits.
3. Not breaking up the text enough.
4. Not enough Buy buttons.
5. Not enough “transitions” to keep people reading.
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