In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek – all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117
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KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Selling your course through associations can be a terrific way to partner and promote your online course.
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).
Speaking Tips from Neal
- Know your audience!
- Start with the end in mind: what action do you want them to take?
- Focus your points to support that action
- Leave yourself some buffer time when doing a presentation for questions at the end.
Big lesson learned: There isn’t ONE way to sell – different experts will give you different ways to sell, but you’ll have to test against your indivdual audience to see what actually works.
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