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    E117: Is Your Market Different with Neil Thompson of TeachTheGeek


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    EPISODE NOTES

    In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek – all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117 

    LINKS MENTIONED  

    Come join us for the 24 Hour Course Creator Intensive – and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!
    https://coursecreatorshq.com/IntensiveViaPodcast

    Get Neal’s Speaking Tips at 
    https://TeachTheGeek.com/tips

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

    Selling your course through associations can be a terrific way to partner and promote your online course. 
    Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.
    Determine if your audience prefers a special method of marketing to them (like engineers or scientists). 

    Speaking Tips from Neal

    • Know your audience!
    • Start with the end in mind: what action do you want them to take?
    • Focus your points to support that action
    • Leave yourself some buffer time when doing a presentation for questions at the end.

    Big lesson learned: There isn’t ONE way to sell – different experts will give you different ways to sell, but you’ll have to test against your indivdual audience to see what actually works. 

    COME VISIT!  

    Sign up for my email list and get this free course  Is My Course Idea Any Good? here: 
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