E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales

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Episode Notes

Wondering why your course isn’t selling? It’s probably one of two things. In this episode, get the scoop on what you can change to make your messaging land with the perfect student. The good news is that you can build this skill!

RELATED EPISODES

E079: Who Does Your Online Course Help?
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
E196: 5 Secrets to CONVERT and Reach More Online Course Students
E187: Funnels, Email & Better Messaging… Oh My!

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

You want to be crystal clear about –

WHO your course is for,
WHAT specific problem it solves, and
HOW to talk about it in their language.

Three tips for finding your WHO:

Describe yourself.
Describe your favorite client/customer.
Describe common characteristics (not everyone – but commonly)

ChatGPT prompt: I have an online course about X, who would be the perfect person to take this course?

Three tips for finding your WHAT:

You need to start here.
Focus on the Problem / Outcome / Transformation / Result / Objective – find your word.
Make it unique – add adjectives. It’s not just help people write a book: help people write a memoir, help women over 50 tell their story

Three tips for HOW to talk in their language:

Find message boards, Facebook and LinkedIn groups, Reddit boards
Find industry experts and look for phrases in their posts or comments
Visit books on Amazon and read reviews – note the phrasing, especially for the low-star reviews

ChatGPT prompt – I want to help women write a book. If I’m speaking to women in their 20s explain how it would be different than if I’m speaking to women in their 50s.

The prompt explains how the following items are different for each group (listen in for the full details):