E149: 12 Video Secrets from Lou Bortone

Want some ideas to make video easier? Host Julie Hood interviews Lou Bortone to get 12 of his secrets to better videos and course lessons, including tools and resources for you. 

LINKS MENTIONED  

Video Secrets from Lou  

1. The Return on Time Investment is so great – for awareness, exposure, leads and conversions
2. We have access to a global audience (it used to be only TV networks had that access)
3. Easiest place to start is Facebook Live. You can download and upload into YouTube.
4. Turn your current content and reuse as videos (use Descript to create videos from your audios – with slides, captions and images)
5. YouTube requires consistency and you need 100 subscribers.
6. YouTube sweet spot – between 3 to 8 minutes.
7. YouTube Shorts – under 60 seconds.
8. Record videos in batches
9. When doing voice-over slides, you don’t have to be on-screen, but come on at the beginning and the end of the lesson.
10. You can use Zoom to record your videos and saving to your hard drive will get better video (with higher resolution)
11. YouTube is almost like TV now, with the way people watch.
12. Remember your call to action in your videos!   

Lou’s Favorite Tool  

Descript – for video and sound editing, transcript, and even have it read it in your voice. Edit the text (and not the video “wave.) It removes filler words. 

And don’t miss his Discovering Descript course here: 
https://coursecreatorshq.com/DiscoveringDescriptCourse  

Lou’s Background 

People call him “The Video Godfather,” because he’s been doing this a long time. He spent 20 years in the television business and another 15 in digital marketing. He’s worked with thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.

Visit Lou’s YouTube Channel Here:  
https://www.youtube.com/@LouBortoneVideo