E142: SEO Basics – Do Online Course Creators Need to Blog?

Do you need to blog? In this episode, host Julie Hood introduces you to some of the basics of search engine optimization and blogging to find and connect with your perfect students.

LINKS MENTIONED

Is Your Course Idea Any Good? Sign up for the FREE mini-course…   Is My Course Idea Any Good? here:  
https://www.coursecreatorshq.com/idea  

To look for keywords in your specific topic area, go to:  
https://coursecreatorshq.com/UberSuggest  

For Neil Patel’s 7-week SEO action plan:   
https://coursecreatorshq.com/NeilPatel7WeekPlan  

The Moz.com 4-page SEO Quick Start Guide:  
https://coursecreatorshq.com/SEOquickstart  

Consider using ChatGPT for ideas & inspiration (but don’t only copy – add your own stories and insights, plus verify anything it gives you): 
https://chat.openai.com/ 

Blogging is a long-term strategy and best done when it is combined with Search Engine Optimization (SEO). 

Remember: The goal of search engines (like Google and Bing) is to give you the best answer, as quickly as possible. As a content creator, you want to make sure your content fits that goal. 

SEO is not a quick strategy – it can take as long as 6-18 months to start seeing results. 

There is a LOT to doing this well. Make sure you are using current techniques because there is so much old information out there that doesn’t work anymore. 

Basics of SEO – to show up when people are searching in search engines:

1. Use the best phrases that people are most likely to type into the search engines (keyword optimized)
2. Get links to your content (people like it, share it, read/listen/watch it)
3. Really great content that the search engines can find – and that gives the answer to what a searcher is looking for
4. Technical setup (gets into how you actually configure your blog posts to signal the search engines about what is important)

Tech for Blogging – 

1. WordPress.org – the original tool for blogging. Make sure you get “managed WordPress hosting”. 
2. Kajabi – Includes blogging with your website, course hosting, email and funnel building. Get a 30 day trial (instead of the standard 14 day trial here: https://CourseCreatorsHQ.com/KajabiSignup)
3. Medium
4. Substack – https://coursecreatorshq.com/substack
5. LinkedIn – also lets you post articles/blog posts
6. Typeshare – new tool I’m exploring  – https://coursecreatorshq.com/typeshare

Get started by finding some keywords and phrases at UberSuggest. 

COME VISIT!