E218: How to Pick an Email Program – and What to Watch Out For!

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Episode Notes

What should you look for when choosing an email newsletter tool? What if you are considering moving? This episode shares some key features you want to review and evaluate as you put together your company’s most valuable asset – your email list! 

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Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!

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Convert Kit / Kit
https://CourseCreatorsHQ.com/ConvertKit  

LeadPages
https://LeadpagesOnline.com  

RELATED EPISODES  

E187: Funnels, Email & Better Messaging… Oh My!   

E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course   

E090: 7 Big Email Mistakes Online Course Creators Make   

E052: Email Marketing – The 6 Cs for Online Course Creators

E038: Email Marketing Secrets for Course Creators     

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Two types of email programs:

• Primary function is email: ConvertKit (now Kit), ActiveCampaign, Aweber, Drip
• An All-in-one-Tool that has email built in – plus  runs your entire online business

11 Things to Consider:

1. Consider whether you will use an all-in-one-tool.
2. Landing pages to create a funnel.
3. Automation functionality: simple automation is to send a welcome message or complex.
4. Ease of email creation. 
5. Automatic integration with your other tools. 
6. Check costs as your email size rises.
7. Older tools have bolt-ons. 
8. Moving your list: do you have to re-confirm the addresses?
9. Double optin functionality.
10. Email deliverability – complicated process and gets even more complex as your list size grows (SPF, DKIM, DMARC are technical settings).
11. Watch your numbers – especially click through rates.

COME VISIT!