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    E202: How Chris McKee Sold Me Her Online Course – 6 Secrets You Can Use


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    Episode Notes

    Ever analyze why you buy something? Host Julie Hood did – and in this episode she shares the 6 secrets that led her to purchase a course last week.

    LINKS MENTIONED  

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    RELATED EPISODES

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    E090: 7 Big Email Mistakes Online Course Creators Make   
    E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course      

    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

    Secret #1 – Timing was perfect.   

    Secret #2 – Referral from my friend.   

    Secret #3 – Price was right (and reasonable).   

    Secret #4 – Super simple Sales Page (I was already sold so it worked)  

    Secret #5 – So many good email techniques!  

    • Emails every day?  
    • Really good subject lines – Question + Solution  
    • Large font?  
    • Huge “Sign Up Today” button     
    • 3 parts to content: Question / Imagine if / Call to Action  
    • Rework your marketing messages to say the same thing, over and over   

    Secret #6 – Good graphics 

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