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Episode Notes
Ever analyze why you buy something? Host Julie Hood did – and in this episode she shares the 6 secrets that led her to purchase a course last week.
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RELATED EPISODES
E059: Sales Page Design for Online Courses
E049: The Price Is Right: How to Use the 3rd P of Course Marketing
E071: Color Theory to Sell More Courses
E052: Email Marketing – The 6 Cs for Online Course Creators
E090: 7 Big Email Mistakes Online Course Creators Make
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1 – Timing was perfect.
Secret #2 – Referral from my friend.
Secret #3 – Price was right (and reasonable).
Secret #4 – Super simple Sales Page (I was already sold so it worked)
Secret #5 – So many good email techniques!
- Emails every day?
- Really good subject lines – Question + Solution
- Large font?
- Huge “Sign Up Today” button
- 3 parts to content: Question / Imagine if / Call to Action
- Rework your marketing messages to say the same thing, over and over
Secret #6 – Good graphics
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