E131: Are You Using Microlearning for Your Online Course Business?

In this week’s episode, host Julie Hood discusses the concept of micro-learning and how you can apply it. This new trend was spotted by Thinkific in their Digital Learning Trends for 2023 Report. 

LINKS MENTIONED

Download your copy of the 2023 Ultimate Course Creators Planner here:
https://coursecreatorshq.com/2023planner  

Download the Thinkific Digital Learning Trends for 2023 Report here:
https://coursecreatorshq.com/2023Trends

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS 

The e-learning industry is expected to be worth more than $460 billion by 2026 (according to ReportLinker.com)

Thinkific put together the report with 2023 trends after surveying over 2,000 people in the US. 

“Microlearning emerges as a solution for life on the go”

What is it? 

The report defines microlearning as anything under 10 minutes – sobite-size classes — anything under 10 minutes in length counts, but think closer to the 30- to 60-second mark. 

Benefits: 

• Easy way for students to discover new topics (discover you and your courses!)
• Easier to absorb the message
• As our attention span decreaes and we have constant distractions, shorter content will be better for your students
• It’s also easier and faster for creators to create shorter videos.

If you have lots of short videos, make sure you group them into modules or sections.

Microlearning for Course Marketing

20% of TikTokers are already using the platform for education and learning. 

Can you use TikTok, Instagram Reels, or YouTube Shorts to help find your students? 

2nd part of the trend: Mobile Devices

More than twice as many people (68%) prefer consuming digital content on mobile devices like phones and tablets than on desktop computers or laptops (29%)

Does your course hosting tool have a mobile app? 

Where can you add mobile options to the mix? 

How do your emails look on mobile? 

The age of your audience is also part of this trend, but even Baby Boomers love to use their iPads. 

How can you grow, engage and nurture your audience with micro-learning? 

One last stat… the survey showed 57% of people decided to learn about a topic after seeing short form content about it on social media!