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    Podcast E032: Online Course Marketing with the 7 Ps: Problem and Promise


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    Episode Notes

    There are 7 P’s to online course marketing… and in this episode, host Julie Hood explains the first two and how to use them: Problem and Promise. You’ll sell more courses when you work out these two items to describe your online course. 

    LINKS MENTIONED

    Listen to Episode 6 to hear about all 7 P’s.

    Get your copy of the training, Is My Course Idea Any Good? here:
    https://www.CourseCreatorsHQ.com/idea

    Find out more about the 24 Hour Course Creator program at:
    https://www.24HourCourseCreator.com

    KEY TAKEAWAYS

    Let’s start by recapping the 7 P’s of online course marketing:

    1. Problem
    2. Promise
    3. Pricing
    4. Positivity
    5. Patience
    6. Page
    7. Party

    This episode explains how to create and use a Problem Statement and a Promise Statement to reach your ideal student. 

    For example, for Julie’s 24 Hour Course Creator program, her Problem Statement is:

    • Experts think they don’t have time to create a course.

    Her Promise Statement is:

    • At the end of 24 hours, you will have a completed course (if you do the work).

    COME VISIT!

    Connect with me on Clubhouse for FREE masterclasses at @JulieHood

    CourseCreatorsHQ.club – to join the waitlist  for my upcoming Clubhouse course

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