E236: Course Mkt Challenge #3 – You Didn’t Fail. Here’s What Happened with Your Launch

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Episode Notes

Failed Launch? All that work and only a few sales? Don’t give up. It happens to nearly every course creator at some point (even the 7-figure ones)! In this episode, host Julie Hood shares 10 questions you can ask about your launch to know what to change for the next one – and yes, you need to launch again!

LINKS MENTIONED

Start planning your Sept/October launches now. This gives you lots of time to pull them together! Need some inspiration? Get the Ultimate course Launch Handbook to plan your two-week launch. It’s on Flash Sale pricing this week of only $37… https://coursecreatorshq.com/WHWElaunch

Be sure to check out AppSumo Days… for discounted and lifetime software offers.  https://coursecreatorshq.com/AppSumoDays2025
   
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!    

RELATED EPISODES   
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales  
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here  
E182: 4 Tips and 4 Events for Your Next Online Course Launch  
E181: 7 Steps to Launch Your Online Course Like a Pro  
E132: Re-Launching Your Online Course – Remember These 8 Things

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

Here are some questions to ask (and hopefully you have the data to answer these questions):   

1. How many people saw your offer? Rule of 97 – where 3 people buy out of every 100.  
2. How many times did they see your offer? At least 11 and maybe more!  
3. How many clicks did you get to your sales page? Compare to the number of buyers. Are you anywhere close to the 3 out of 100?  
4. How were the opens on your emails? Maybe you need to work on your subject lines?  
5. How were the clicks in your emails? Maybe the emails weren’t persuasive enough?  
6. Do you have any more data to review?  
7. Did you get any comments from potential customers?  
8. What did your launch sequence look like?  
9. Did you help your audience believe you are the perfect person to solve this problem?  
10. What are the students who did sign up saying?  

   

COME VISIT JULIE!  

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