E146 – Should You Drastically Discount Your Online Course?

Should you cut your course price by 50% – or even more? In today’s episode let’s talk about flash sales along with the positives or negatives of drastic discounts. Are they good or bad? When should you use them?

LINKS MENTIONED

Don’t discount your signature program. 

But you can use drastic discounts to strategically reach new students. 

I love giving my podcast listeners & regular readers a reward for listening & opening my emails and checking out my offers. 

Use Flash Sales and the “Plunk Down Factor” to test pricing and audiences. 

Discounts give you more room to blow out expectations. 

Test discounts to help fill programs (carefully). 

The timing of Flash Sales is essential. 

And the best part? As the course business owner, you get to decide whether or not to discount your offers!