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Episode Notes
What price should you sell your course? It sounds like an easy question – but it’s actually not. In this episode, get the scoop on how to think about the price of your course – and where to start with finding your perfect price.
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E237: Course Mkt Challenge #4 – Lost in a Sea of Sameness
E236: Course Mkt Challenge #3 – You Didn’t Fail. Here’s What Happened with Your Launch
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
7 Secrets to Better Pricing
- You Must Believe in Your Price!
- Leave Room for Specials and Discounts
- Price the Outcome, Not the Modules
- Match Your Price to Where They Are in the Journey
- Use “Future You” Anchoring
- Add a Higher-Touch Tier for Fast ROI Buyers
- Don’t Be Afraid to Raise Your Price After First Launch
ChatGPT prompt:
My online course helps [your audience] to [result/outcome]. Research 5 similar courses and share their prices and major selling points
COME VISIT JULIE!
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