By Julie Hood
Imagine for a minute that you had a high-performing funnel…
… one that pulled in your perfect prospects,
… and made it easy to find them – and
… you could pull them into your courses or coaching.
What would this look like?
Here are your 3 steps to figure it out!
STEP 1: Pick an early step in your customer’s journey.
Your customer’s journey includes all the questions and obstacles that come up along the way to the magical destination that you help them reach.
For example, when creating a course and finding your students, there are lots of questions I help you with:
- What course topic should I teach about?
- What should my title be?
- Do I need a website? If so, what domain should I have?
- What course hosting tool should I use?
- Do I have to create videos – because I really don’t want to?
Take a few minutes to brainstorm some of the early questions your potential students might have.
Not sure what they are asking? That’s OK. Use this prompt with ChatGPT to help you out:
You are a 10-year expert helping people [insert your outcome]. What are the 10 most common questions people have when getting started?
(I just used this prompt for one of my students and got some incredible questions for her to use!)
STEP 2: Create a mini-course that answers one (just one!) of those questions
Your next step is pick one of those questions, and make a simple mini-course about it.
You need to answer that ONE question and get them an easy outcome.
Move your prospect forward. Then at the end, tell them what the next step is…. buy your full course or even coaching with you!
Why should you use a mini-course? Because it’s seen as so much valuable than just a PDF. You should get a higher conversion rate and more people signing up.
(And let me help you with this! Join Mini-Course Magic and get both the live and the previously recorded versions here.)
You’ll be shocked at how inexpensive it is. In fact, the tool we are using will host your mini-course for free for your first 500 students!
STEP 3: Find Your Potential Students
The final important step is to find your potential students, and get them to sign up for your mini-course!
This is the magic step.
And there are lots of ways to do this (I teach a ton of them to my students).
One of the fastest is ads. You want to expose a lot of people to your mini-course because a percentage of them will be ready for the full course or coaching.
And my colleague, Zach Spuckler, will teach you exactly how to do this in his FB Ads Bootcamp… so you can get your ads up and running in 48 Hours & converting in 5 days starting Sept. 23rd.
The bootcamp is only $25 and he has you spending about $100-$150 during the bootcamp on ads.
Wrap-up
Let’s make this an incredibly productive two weeks for you: today and next week you get started on your mini-course by figuring out your question and building out your mini-course. Then Sept 23 you build your lead-generating ad and start pulling people into your mini-course.
You could have new signups and new students ~ for only about $200!
Let’s do this!
Now Take Action….
First, use the prompt at ChatGPT to find your question: You are a 10-year expert helping people [insert your outcome]. What are the 10 most common questions people have when getting started?
Next, sign up for Mini-Course Magic and start creating your mini-course!
Then, jump into the FB Ads Bootcamp with Zach:
Course creation (and selling!) doesn’t get any easier than this!